The Shadow War Begins: New Mobile Card Battler Set in the World of Darkness
Vampire: The Masquerade – Clans of London, the new collectible card game (CCG) set in the iconic World of Darkness universe, has officially entered soft launch. The game is now available for download on iOS and Android in select regions, including Poland, Indonesia, and Brazil, giving players an early opportunity to fight for dominance in the shadowy Kindred society of modern London.
Developed by Well Played Games, the title merges the rich, complex lore of Vampire: The Masquerade with a fast-paced, highly strategic card battle format.
Gameplay Innovation: The Prince of London Mechanic
Clans of London distinguishes itself within the CCG genre by utilizing a tactical King of the Hill mechanic centered on the board. Matches are swift, intense, 7-turn duels where the goal is to score more points than your rival:
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The Prince of London Space: A critical central board location grants bonus points to the player who controls it at the end of a round. This high-value area creates immediate, dynamic tension in every match.
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Target of Opportunity: The moment a player seizes the central space and declares themselves the ‘Prince of London,’ they instantly become the primary target. This mechanic forces players to choose between aggressively pursuing the score boost or tactically building up support lines before making a claim.
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Strategic Deck Building: Players craft lean, 15-card decks, mixing powerful elite Vampires and strategic mortal assets. This small deck size ensures every card choice is meaningful, rewarding precision deck-building over brute force.

Factions and Aesthetics
Players begin by aligning with one of the legendary vampire clans, such as the Ventrue or Tremere, each promising a distinct playstyle and unique abilities. The game’s visual style complements the World of Darkness setting by featuring photo-realistic card art that blends Gothic tradition with contemporary fashion, giving the Kindred a dark, modern edge.
For fans who appreciate the dense, political drama of the Vampire: The Masquerade franchise, Clans of London offers a unique, quick-fire way to experience the eternal power struggles for control of a major metropolitan hub.
How to Dive into the World of Darkness
While a global release date has not been officially announced, the soft launch signals that development is progressing rapidly. Players in the available regions can download the game now to begin collecting cards, mastering the tactical board, and duking it out for the ultimate title: Prince of London. For those outside the soft launch territories, following official channels is the best way to secure immediate access upon global release.