bCitywide Takeover: PMGC Finals Anchor Massive Cultural Event with Luxury Brand Collaborations
PUBG Mobile has launched its most ambitious esports spectacle to date with an extensive citywide takeover of Bangkok, Thailand, leading into the 2025 PUBG Mobile Global Championship (PMGC) Grand Finals. The event, which culminates from December 12th to 14th, is not merely a tournament; it is a full-scale cultural festival and brand installation, uniting the mobile battle royale community.
The tournament features the final 16 elite teams battling for a substantial portion of the $3,000,000 prize pool, with the final matches taking place at the Siam Paragon Hall.
The Main Event: The Ultimate Runway and Final Showdown
The PMGC Grand Finals stage is set to be the centerpiece of a multi-day entertainment lineup that extends far beyond competitive play:
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PMGC Stage Extravaganza: The event includes performances by renowned Thai celebrities and a major PUBG Mobile Superstars United showdown featuring 16 invited celebrity squads.
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Ultimate Runway Debut: A highlight of the on-site events is the first-ever PUBG Mobile Ultimate Runway. This fashion show will transform iconic in-game X-Suits and other cosmetic items into real-world outfits, modelled live at the venue, underscoring the game’s cultural reach.
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Finals Schedule: The three-day Grand Finals (December 12th to 14th) will determine the 2025 World Champion, with 18 high-stakes matches streamed globally across official PUBG Mobile Esports channels.
High-End Brand Collaborations and Rewards
The magnitude of the PMGC is amplified by premium partnerships, setting a new bar for esports rewards and merchandise:
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Porsche MVP Prize: The partnership with luxury automotive manufacturer Porsche features a Porsche Cayenne as the grand prize for the Grand Finals MVP, rewarding the top individual performer with an elite trophy.
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Balenciaga x PMGC Installation: The fashion house Balenciaga has established a dedicated installation at Siam Paragon as part of the overarching PUBG UNITED 2025 event (uniting PMGC and PGC).
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Exclusive Champion Gear: The winning team will receive ultra-exclusive, custom-designed Balenciaga bomber jackets, but signifying their championship status with a rare, high-fashion item.
The full activation has effectively turned Bangkok into a branded battle royale hub, solidifying the event’s status as a major global celebration of mobile esports culture.
